Have you ever sat down to really think about the packaging of a product? What it really means? Why it’s been packaged a certain way?
If you’re in an industry that deals with delivery, then packaging is something that needs attention to detail. After all, before your customer unwraps the product, what matters is the presentation, right? Believe it or not, packaging plays an important role in decision making.
A product’s packaging communicates many things, from what your product offers to customers to your company’s values. You must know that packaging is as important as the product itself because it’s a crucial branding and communication tool for your business. Start thinking about your brand’s image and consider these four factors.
- There are thousands of products available in the market waiting for a customer’s attention. It is established that one-third of a consumer’s decision making is based solely on product packaging. Your brand packaging must stand out and be distinctive in every aspect, different from that of your competitors in order to be recognized by potential customers.
- The visual designs of your product packaging contribute significantly to creating an appeal towards your brand product and interaction with customers. Your brain reacts to colours and visual designs in different ways, so choose your designs keeping in mind all the factors and aspects of marketing and its purpose.
For example, products with white packaging convey sophistication, simplicity, safety and purity. Colour experts cite that the use of multiple colours in packaging is unfavourable. Colours such as blue convey many different meanings depending upon the shade. A light sky blue colour is considered more soothing, while a dark navy blue reflects a more professional aura.
- Your product packaging could double as an in-store marketing tool. Branded products are easily recognized and distinguished in the market and stores, thus, having an attractive yet interactive visual design of your packaging helps build your brand’s recognition. Customers pay attention to it and remember it the next time they visit the store.
How about looking at it from this angle – what does your packaging say about your product? Does the packaging need to be altered to suit your objective? What does it say about your brand?
Workz Group is a Dublin-based mobile security & IoT solutions provider. The company also provides end to end solutions, from concept design to market delivery, for SIM cards and scratch cards to over 100 clients in 60 countries. The Nilson Report ranked Workz Group as the world’s number 1 scratch card manufacturer for the third time in a row (2016, 2017 and 2018) and one among the top 10 SIM card manufacturers in 2018. They are the first in the Middle East and Africa to be certified by the GSMA for the manufacturing of SIMs with eUICC software. They package SIM and scratch cards that they deliver to their 100 clients well suited to each client’s objectives and brand positioning.Tags: Branding, business, marketing